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Consumer-to-business marketing or C2B marketing is a company design in which the top shoppers generate services and products that happen to be eaten by companies and organizations. It is diametrically against the favored strategy of B2C or enterprise-to-customer where by the companies make merchandise and expert services available to the tip consum

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This refers to how the merchandise will get to the customer; the distribution channels and intermediaries including wholesalers and suppliers who empower prospects to obtain products or services inside a handy manner. This 3rd P has also from time to time been identified as Area or Placement, referring on the channel by which a goods and services i